Introduction
Firmengrundung.cz helps German entrepreneurs set up and manage companies in Czechia. They handle everything from company formation to accounting and tax management.
What they aimed to achieve was having their online presence inspire the same trust and confidence their clients already felt in person. The team turned to us to rebuild their digital foundation.
The challenge was twofold: establish a brand that looked as reliable as the business truly was, and build a digital infrastructure that could continuously generate qualified leads and help the business grow even further.
Our Approach and Build
We went deep: conducting workshops, understanding their sales process, and identifying what drives their ideal client to trust and engage. Through the workshops and interviews, we mapped their goals and studied competitors in their market. This helped us pinpoint what builds that trust in their industry: clarity, precision, and transparency. These became our design principles.
The rebuild of their website architecture was focused on their sales flow - building clear paths, a simple structure, and direct calls to action. Every page helps visitors understand the service, see proof, and take the next step. The new design mirrors the company’s values, attracting new engagement that will help them scale up.
Finally, we unified the brand system across all channels, from typography and colour to tone of voice. SEO was built into the site’s structure, and a targeted Google Ads campaign was launched alongside it. Together, they created a measurable and scalable lead generation system.
Impact
In the first six weeks after launch, Firmengrundung.cz grew from 3–5 monthly leads to over 20 qualified inquiries. Their new brand now reflects the company they’ve built: professional, credible, and focused on client success. This transformation delivered a unified system that drives steady growth.
Following the project’s success, Warpaint continues to partner with Firmengrundung on six more websites across Europe, thus building one clear digital language for their entire network.
When trust is the foundation of a brand, consistency becomes its most powerful strategy.